Why Advertise on Google Search?

Google Has Massive Reach

Google owns 92% of the search engine market. So getting ranked on top of the search results for your targeted keywords get massive reach.

Google Search Ads are faster than SEO

As we know that SEO takes time to get you results, it is better for long-term strategy. However, Search Ads get you instant ranking on Google.

Google Ads Converts Better

Google Ads give high intent traffic which has a better conversion rate. We create, manage and optimize google search ad campaigns to get you high qualified converstions.

Want to Talk to Our Search Ads Strategist!

With years of experience, we understand different businesses and help them build with customized search ads strategy.

How do Google Search Ads work? 

• The expected click-through rate: The probability that the person clicks on the ad.
• The relevance of the ad: the ad offers a response to what the person is looking for.
• Landing Page¹ experience: the page is organized and useful for users.

In other words, obtaining a high-Quality Score will depend on whether the Google algorithm determines that the ad and the Landing Page it leads to is relevant and useful to the person viewing the ad. We have specialists for Google Ads (AdWords) campaign management who can complete the work without any complication.

• Every time a person does a Google search, an AdWords auction is created. Each advertiser that has a keyword that matches the specific search competes in this auction.
• How well the advertiser can do depends on their Ad Rank or positioning, which will be determined in direct relation to the Quality Score and the keyword match.

What opportunities do Google Ads Offer?

The first and obvious answer is to get more customers. Our Google Ads service is perfectly aware of that. The advertising on Google can attract potential customers to the website, enhance e-commerce or online sales, and make the customer directly contact the sales department either by phone or online chat, for example.

With Google AdWords, it is possible to segment the distribution of your ad geographically. You can promote your company globally, by country, region, or a specific city. Also, make sure that people are interested in what you offer when they see your ad because, after all, they expressed their interest when entering the search.

By using AdWords, our team of PPC management services in India determines the cost of your ads. In the auction mentioned, you can set a cost per click bid for your keyword, which is the one with which you specify the maximum amount you want to pay for each time someone clicks on your ad.

• Google guarantees that, no matter how many times your ad is shown, they will only charge you for the number of times your ad is clicked.
• The Google AdWords tool allows the launch of campaigns with 3 different types of remarketing:
• Display remarketing. It is the most used system, and it is about those banners that we can see in the upper, lower, or lateral parts of the web pages.
• Search remarketing. It allows remarketing within Google’s searches.

Google Ads for Remarketing on Search Engine

With google search ads you can retarget users who is interested in your services and products.

Although, as we have mentioned, advertising on Google through AdWords is easy to implement, in practice, it is necessary to choose the keywords very well as well as segment our target audience to ensure profitability. For this reason, it can sometimes be interesting to have the advice of a specialized consultant.

On the other hand, to achieve maximum efficiency and visibility of our website, product, or service, we must consider payment systems (SEM) not as substitutes for organic positioning actions (SEO), but rather as complementary google ads techniques.

It is essential to know that you can filter the ads that appear by different criteria, such as the sector of the company that is advertised. Our Google ads expert can help you with this topic. You can make your website appear only by advertising from industries that are not directly related to your business, or at least not your direct competitors. Our Google AdWords management experts are here with the best solutions now. Our other pay per click services includes – display ads, remarketing ads, shopping ads, facebook ads, Linkedin & Twitters ads

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